Sydney-Melbourne Touring Inc is a strategic partnership marketing alliance between Tourism Victoria and Destination New South Wales. The alliance is also supported by many regional tourism organisations along each of the key touring routes.

The Sydney-Melbourne Touring Strategic Marketing Program gives its members and product partners access to the increasing number of international visitors taking this option via a comprehensive marketing program. Targeting the international travel trade, the program aims to increase global awareness of Sydney to Melbourne touring options, encourage additional international visitation and increase the level of partner product sold through international wholesalers. Various itineraries are featured in over 50 key trade wholesale programs worldwide, with the UK, Europe, New Zealand, North America and South East Asia being the strongest self-drive markets.

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Download a copy of Sydney-Melbourne Touring's key achievements from June 2009 - December 2011 here.