Located at the junction of the Ovens and King rivers, Wangaratta is a relaxed commercial city with a local population of 16,500 that hosts the popular Wangaratta Jazz Festival each year. Oxley and Milawa (population 270) are the centre of the Milawa Gourmet Region and home to Brown Brothers Vineyards, as well as the Milawa Cheese Company and Milawa Mustards. Follow the King River from Wangaratta into the heart of the King Valley, which is famous for its Italian wine grape varieties. Take the Snow Road to meet up with the Great Alpine Road and visit the many local producers and wineries of the Ovens Valley including Gapsted and Michelini Wineries. Hops and tobacco have been grown around Myrtleford since the mid 1800s, whilst tobacco growing ceased in 2006 many reminders of this once vibrant industry remain. Today the town has a thriving retail precinct catering to its population of 3,600 . Other local industries include timber, walnuts, beef and grapes.